At a glance
The whole story in three lines.
The challenge
A two-sided consumer product — fans and local sponsors — with no off-the-shelf platform that fit.
What we built
A custom free-to-play prediction platform with points, statewide leaderboards and a sponsor marketplace.
The outcome
One product that gives fans a free game and gives local businesses direct access to an engaged audience.
The challenge
PeachPicks is a two-sided product, and two-sided products have no off-the-shelf answer. On one side, fans want a free, fun place to make predictions, earn points and see where they rank against the whole state. On the other, local businesses want direct access to exactly that engaged, local audience. Neither side is served by a generic tool, and the value only appears when both sides are on the same platform.
Off-the-shelf software could do a piece of it — a leaderboard here, a payments integration there — but nothing tied the free-to-play consumer experience to a working sponsor marketplace. The product had to be built, not configured, because the whole point was the connection between the two sides.
The business needed a platform it owned outright: the prediction game, the statewide standings, and the marketplace that turns an engaged audience into local sponsorship revenue.
What they tried before
What we built
The modules that shipped.
Under the hood
The stack that powered it.
Every deployment is assembled from a proven operating-system stack and individual Nodevant services. Each is available on its own.
Services used
Tools
The numbers
What it actually produced.
Why this one matters
Straight from the build.
Two-sided marketplaces are the hardest consumer products to bootstrap because neither side shows up until the other one has. We built the free-to-play game to bring the fans and the sponsor marketplace to monetise them, as one owned platform — because the value was never in either half alone, it was in the connection.
FAQ
Questions, answered.
Why build this custom instead of using existing tools?
Because it is two-sided. A leaderboard plugin or a payments app can each do a slice, but nothing off the shelf connects a free-to-play consumer game to a working local-sponsor marketplace. That connection is the product.
Who owns the platform?
The client. The prediction game, the statewide standings and the sponsor marketplace are one owned build — source code and all — not a rented SaaS stack.
How does a free-to-play model make money?
The free game builds the engaged audience; the sponsor marketplace monetises it by connecting local businesses directly to those fans. The two sides fund each other.
Is there a Nodevant stack behind this like the others?
No — PeachPicks is a fully custom build rather than a productised stack. It draws on our system integration and custom AI services, assembled specifically for this two-sided problem.
Want results like PeachPicks?
This build started with the same free 90-second audit — seven questions, a personalized ROI report, no obligation.
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